Content.One
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Content.One

Healthcare Pitch

Modern hospital sites,
interconnected and secure.

A fast, accessible, EMR-integrable website layer that connects your health system's digital ecosystem — including Epic, patient portals, payments, careers, scheduling, and giving tools — while protecting PHI and sensitive health information.

EMR-integrable Epic-compatible PHI protection focused HIPAA-conscious 99.99% uptime ADA / WCAG 2.2 built in Secure by design

Trusted by

Petdesk logo Sony logo JackPocket by DraftKings logo The Salvation Army logo Wattpad logo Singlife logo

Partnered with leading organizations

Fastly Google Cloud Microsoft Akamai Amazon Web Services

EMR-integrable · Epic-compatible

Built to plug into your hospital stack.

The website layer — wired by API + webhooks to the systems you already trust. Integrates easily with Epic and major EMRs.

Epic Systems EMR / EHREpic (compatible) My Care Corner Patient PortalMy Care Corner ClearBalance PaymentsClearBalance Paycom CareersPaycom ClaraPrice Price TransparencyClaraPrice PayPal DonationsPayPal Giving

EMR / EHR · patient portals · scheduling · provider directory · payments · careers · donations · price transparency · CRM

Health-system KPIs we move

Outcomes from federated, multi-location digital operations.

Closest evidence we have today, attributed to the customers that produced it. Hospital benchmarks aren't ours to claim — but these are the analogs our health-system prospects use to size what's achievable.

+98%

Service-finder usage

Rise in patient-side service searches when the platform's structured locator replaced a legacy site.

* The Salvation Army — public locator across 3,000+ locations. The closest analog to a hospital physician + service finder.

6 wks

Kickoff to soft launch

Time-to-value for marketing leaders waiting on a redesign or new service-line site.

* Sony Electronics — full enterprise launch within two months.

0×

Engineering headcount added

National digital rebuild without expanding the in-house tech team — matches lean hospital IT.

* The Salvation Army — rebuilt its national ecosystem using Content.One's embedded engineers.

Asterisked metrics are customer-attributed and not measured at a hospital-specific customer.

What was hard is now easy

The hard parts, handled.

Website updates — before

Every edit waits on a developer ticket.

On Content.One

Marketing publishes in minutes. No ticket, no dev.

Redesigns — before

A months-long, six-figure rebuild.

On Content.One

Reusable components — a redesign, not a re-platform.

Security & PHI — before

Legacy WordPress/Drupal — plugins, patches, and PHI leakage risk at the web layer.

On Content.One

SOC 2, encryption, HIPAA-conscious by design. Patched automatically.

ADA exposure — before

WCAG gaps become legal exposure across hundreds of pages.

On Content.One

WCAG 2.2 baked into templates. Accessible by default.

The bottom line

20%

lower total cost
of ownership.

Consolidate systems

Many sites & CMSs → one. Fewer licenses, fewer vendors.

No plugins or patching

Automated weekly updates — no maintenance team, no downtime.

No upgrade fees

SaaS pricing; everyone on one secure, current version.

Less dev dependency

Non-technical teams publish — fewer agency & contractor hours.

Easy updates & discoverability

Doctors and services, found in seconds.

Update a physician, specialty, or location once — it cascades site-wide. Built-in SEO + GEO surface the right care to patients (and AI search) the moment it's published.

Update once

Structured content cascades a change everywhere it appears — no duplicate edits.

Auto SEO + GEO

Schema for physicians, services & locations, generated automatically for rich, AI-ready results.

Local relevance

Geo-targeting puts the nearest location and right service in front of each patient.

+98%
location searches
+115%
service clicks

When The Salvation Army made services this discoverable, search and usage surged — the same engine powers your physician & service finders.

Purpose-built modules

Built for how hospitals are organized.

Board & leadership

A structured directory of your board and key members — profiles update once and cascade across every site.

Searchable doctor network

A filterable physician finder — by specialty, location, language, accepting-new-patients — powered by structured data.

Services & specialties

A services finder that maps conditions → care → location → the right physician, all interlinked automatically.

Built for how hospitals are organized — every change to a physician, service line, or location publishes to every page that references it. No duplicate edits, no stale entries.

Accolades that drive giving

Trust is the case for donations.

Accreditations, rankings, and awards as reusable badges across the site — credibility that converts visitors into foundation donors.

★ Accreditations ▲ "Best Hospitals" rankings ✦ Quality & safety awards ♥ Patient outcomes

Manage once, prove everywhere

Update an award or stat in one place; it appears on every relevant page, campaign, and the giving site.

Cascading donation forms

Centrally managed, locally contextual giving — donors always reach the right fund or campaign.

Security, PHI protection & accessibility

Secure, HIPAA-conscious, and ADA-compliant by design.

PHI exposure, ADA suits, and unpatched CMS exploits are how hospital web properties get hit. Closed at the platform level — so IT and security teams don't have to.

Enterprise security

  • ✓ SOC 2 Type II controls; AES-256 at rest, TLS 1.2+ in transit.
  • ✓ Two-factor auth + SSO and granular roles for large teams.
  • ✓ Automated security updates — no patching, no version drift.
  • ✓ Full audit logging — every change is traceable to a user.

HIPAA-conscious & PHI protection

  • ✓ Architected to keep PHI off the website layer — sensitive data stays inside Epic and the EHR.
  • ✓ Compliance-ready workflows: signed form submissions, encrypted webhook payloads, scoped API tokens.
  • ✓ Role-based access controls + IP allow-listing reduce risk for marketing, IT, and security teams.
  • ✓ Geo-redundant encrypted backups + isolated environments.

Built-in ADA compliance

  • ✓ Templates engineered to WCAG 2.2 — accessible by default, not as an afterthought.
  • ✓ Semantic structure, alt text, and contrast guided at authoring time.
  • ✓ Reduces ADA legal exposure that plagues healthcare sites.
Enterprise launch on Content.One

Proven across the enterprise

Fast, secure, global — for brands like Sony.

2.25×

Faster go-live

164%

QoQ engagement

99.99%

Uptime

6 wks

To soft launch

Matthew Parnell

"By using Content.One as our CMS, we were able to soft launch in six weeks and fully launch within two months."

Matthew Parnell · MARCOM Manager, Sony Electronics

"We need software that's both secure and agile. After seven years, we continue to build on Content.One because the platform listens, evolves, and stays reliable."

Ben Johnson · Director of Technology Operations, Bluepixel (Sony's agency)

Ease of use

Your marketing team ships — no developer required.

Guided templates let marketing, comms, and service-line owners publish on-brand, accessible content. Version control as a safety net on every edit.

Guided, not freeform

Structured templates keep every page on-brand and compliant.

Safe by default

Version control + roles mean edits are reversible and scoped.

Launch in weeks

New service-line sites and campaigns spin up fast on reusable components.

Content.One

Care, connected — and secured

The secure, connective website layer for modern health systems.

EMR-integrable and Epic-compatible. HIPAA-conscious with PHI protection at the platform layer. Connected to your patient portals, payments, careers, scheduling, and giving tools — without replacing the systems you already run.

Talk with our team Book a demo